Professional Experience: 3- 4 yrs
Salary: 3lac – 4lac CTC
Location: Kolkata, India
1. We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. 2. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
1. Assist in the formulation of strategies to build a lasting digital connection with consumers 2. Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.) 3. Prepare online newsletters and promotional emails and organize their distribution through various channels 4. Provide creative ideas for content marketing and update website 5. Collaborate with designers to improve the user experience 6. Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc. 7. Be actively involved in SEO efforts (keyword, image optimization etc.) 8. Acquire insight into online marketing trends and keep strategies up-to-date
1. Proven experience as Digital Marketing Executive or similar role 2. Good understanding of digital marketing concepts and best practices 3. Experience with B2C social media like Instagram and Facebook 4. Basic knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) 5. Skills and experience in creative content writing 6. Analytical mindset and critical thinking 7. Excellent communication and interpersonal skills 8. BSc/BA in marketing or relevant field
Desired Candidate Profile
1. B. Tech/B.E. in Computers/ any graduation 2. PG: Post Graduation Not Required