CS Vape a retail vape company, established in 2013 to promote the vape lifestyle and eradicate the smoking habit which has spread like an epidemic. CS Vape is one of the leading B2C vape businesses in the current time in the US. CS Vape offers an array of vape devices, vape juices, and other vape accessories.
CS Vape approached us almost 5 years back for comprehensive digital support. Our objective was to help this B2C vape company by building a website and giving the users a topnotch experience. We wanted to promote CS Vape as one of the best online vape retail business.
Our primary objective during the development process was to build a smooth operational e-commerce website, which gives a great user experience. Further, we wanted to secure the website by adding third party payment integration.
Coming to the digital marketing aspect, our objective was to establish CS Vape as one of the best online retail vape stores. We planned to promote new product launches and marketing them over different online channels.
During the development phase of the CS Vape, our developer confronted certain challenges. Some of the challenges are integrating Quick view, incorporating a third-party review system allowing customers to see genuine reviews.
Further, for enhanced user experience we did customized webpage design for different devices such as mobile, tablet and PC.
On the digital marketing side, the main challenge was to establish CS Vape as a retail vape online store. It is known to all that one can’t do a paid campaign for vape products, so new product and category promotion was a challenge for us.
To achieve the objectives and overcome the challenges, our team has provided various services. Here are the services that we have provided.
Complete Website Walkthrough Video
Secured payment gateway Authorize.net
Used Magento 2 platform for a smooth backend operation
Quick view and simple two-step buying
AWS cloud server for traffic management
Age Checker a third-party software for age verification as people aged less than 21years are prohibited to buy vape products
Daily backup of the website to tackle any emergency
Google page speed optimization to fasten the page load time
Site optimization and SEO for creating awareness and driving traffic towards the website
Keyword Ranking Trend:
SMO campaigning to reach a wide range of customers across the country
Managing online reputation through strict monitoring on Google and other reviewing sites.
Focus on the conversion rate optimization (CRO), as we believe not only driving traffic towards the site but how many of them are converting to customers. We analyze the analytic reports and perform the amendments needed.