Client Overview

Happy Hippo is a well-known brand in the kratom industry, offering high-quality, lab-tested kratom products trusted by thousands of wellness enthusiasts. With a reputation for consistency, transparency, and premium products, Happy Hippo has established itself as a leader in the natural wellness space.

Client’s Challenge

When Happy Hippo approached TechiEvolve, they faced a major challenge: no active Google Ads campaigns. Previous attempts to launch ads had repeatedly been rejected, leaving the brand with no way to capture search demand through paid advertising. Without ads, they were missing out on significant traffic, revenue, and customer acquisition opportunities.

TechiEvolve’s Solution

Overcoming Ad Rejections

Our first priority was to resolve Google Ads policy issues and secure approval for Happy Hippo’s campaigns. With our expertise in compliance, we successfully navigated the approval process, ensuring the brand could advertise without further disruptions.

Smart Scaling of Ad Spend

We started cautiously with a $50/day budget, focusing on optimizing campaigns for efficiency, keyword targeting, and ad quality. Once results were consistent, we gradually scaled up to $250/day ($7,500/month) while maintaining profitability.

Strong ROAS & Low CPC

Through continuous optimization, we kept cost-per-click low while achieving a 3X return on ad spend (ROAS). This balance of cost efficiency and revenue growth allowed Happy Hippo to reinvest in ads with confidence and build a scalable growth engine.

Results

• Ad Approval: Successfully resolved repeated rejections and got campaigns live.
• Budget Scale-Up: Grew from $50/day to $250/day, equating to $7,500/month in ad spend.
• 3X ROAS: Consistently generated three times return on ad spend.
• Low CPC: Maintained cost efficiency while expanding reach and conversions.
• Sustainable Growth: Created a reliable, scalable channel for ongoing revenue.

Conclusion

Happy Hippo’s journey with TechiEvolve shows how strategic ad approval, smart scaling, and precise optimization can turn paid ads into a growth powerhouse. By helping the brand overcome ad rejections and build profitable campaigns, TechiEvolve enabled Happy Hippo to achieve consistent revenue growth and secure a dominant presence in the kratom market.

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