Jarrar CPA is a reputed CPA firm in Los Angeles providing financial consultation. Jarrar works with the mission to build and maintain a professional firm to provide financial and accounting services and to excel in the client’s expectation. Jarrar CPA is also a member of the American Institute of Certified Public Accountants.
When Jarrar CPA approached us, the client demanded to get quality leads for their business. Based on their requirements, our primary objective was to build a website that will attract quality traffic to their site.
Coming to the development objectives, the primary task was to build a professional-looking website that conveys a no-nonsense message to the visitors. Further, easy navigation to scroll the site easily.
Coming to the digital marketing field, the primary task was to channelize good traffic to the site. The next objective was to generate good leads that will convert. The final, objective was to establish Jarrar CPA as a financial service brand in Los Angeles.
Challenges are common while developing a website. However, online marketing has its challenges. Here are some of the challenges that we faced during the project starting.
The challenge of the development part was to make a simple yet professional looking website. Further, the website must have proper functional landing pages as a PPC campaign needed to be run on this.
On the digital marketing side getting hyper-local leads was an issue. Another challenge was to conduct both PPC and SEO in three different locations. Further, regular traffic updates were also an important requirement.
To overcome the challenges and achieve the objective, TechiEvolve provided some of the project-specific services. Here are some of the services.
Incorporated WordPress as a backend to ensure a smooth operation.
Special landing page for the PPC campaign
Daily backup of the website to tackle any emergency
Traffic and server management for handling heavy online traffic
Complete Website Walkthrough Video
Site optimization and SEO for driving traffic to the website
Detailed SMO and SEO for making Jarrar CPA as a financial Service Brand
Run Google PPC (Paid campaign) campaign in different locations to get the lead and convert them.
Managing online reputation to build trust among the customers
Continuously monitoring the CRO (Conversion Rate Optimization) as we believe that driving the traffic is not all. It is the conversion of that traffic that generates business.
Blog update at regular interval for attracting the organic traffic