STIG pod is one of the most-loved disposables vape devices available in the market. The aim of creating the device was to help millions of smokers. It has entered the market as the competitor to Juul, which was already an established brand. STIG has approached us for developing and marketing their products in quick succession.
The objective of the STIG was clear, as they want to establish them as one of the primary competitors of Juul and other vape companies offering disposable vape devices. Thus, the objective of TechiEvolve was classified into two parts, such as development objective and digital marketing objective.
For the development purpose, we planned to use Magento as CMS for easy operation. Further Magento provides SEO friendly options, which makes it easy to get quick ranks. However, for a secured payment option, we planned to use third-party payment gateways.
For digital marketing, we have taken a 360-degree approach. We did intense research and measured data to get the desired result.
TechiEvolve believes that tough challenges bring the best of a person. While developing and marketing the STIG, we faced certain challenges.
Stock Management: One of the biggest challenges in the development part was stock management. Managing the stocks of the warehouses located in different cities from an interface was a challenging job.
Advanced level Reporting: Magento comes with an integrated reporting system. However, the client wanted a system which will have a detailed report.
Digital Marketing challenges
On the marketing end, the biggest challenge was to get the rank of the site within a short period, where already experts like Juul was playing for years.
For overcoming the development challenges, the company uses the Magento2 AWS server. Further, a third-party app was used to collect detailed data for reporting.
Intense SEO and SMO campaigns were conducted to establish STIG as a brand. Further, through the CRO (Conversion Rate Optimization) TechiEvolve ensured that not only quality traffic comes to the website but also, they are converting in customers.