The vape market is expected to cross $43 billion by 2023, growing at a CAGR of more than 15% between 2017-2023. So, the good news is that the vape market is growing at a rapid pace, but the bad news is that the competition becomes tougher.
Unless implementing the right vape marketing strategies at the right time, you will lose the grab on the market. Therefore, you need to harness the new vape marketing trends to rule the market. Digital marketers are continuously working on the constant updates, latest techniques, algorithms changes, and latest trends to stay on the top of the game.
In 2020, besides the new trends, some old trends will also remain effective for the vape market such as the following:
- Chatbots
- voice searches
- video marketing
So, are you eager to know the new ones? Here is the list of top digital marketing strategies providing the best vape marketing solutions.
Shoppable Post
Facebook, Instagram, and other social media don’t allow vape companies to promote their products on social sites. However, they allow the company to set up their company page that digital marketers use as a tool to reach the vapers.
54% of people on social media use it to research product purchases.
Therefore, creating shoppable posts or posts with the link to your site helps the users to buy the products without changing the tab. The simple goal is reducing steps for your shoppers for reducing sales abandonment.
Direct Messaging
Personal messaging will be the hottest vape marketing trend of 2020. Companies to give the customers a more personal feel are taking the conversations to DMs.
Brands are using messaging apps like WhatsApp, Facebook Messenger, or through private messages on social media like Twitter or Instagram, to build a stronger connection with their customers.
DM helps in forging relationships, in case of addressing complaints and maintaining sales orders. Further, this technique can be more useful while using it to incentivizing your customer with an exclusive deal or coupon code.
Micro Influencer
Influencer marketing is not anything new in digital marketing. Influencers with their huge fans on social media such as Facebook, Instagram, TikTok and YouTube can help the companies to promote the new products through campaigning and reviewing. It is a successful way of marketing and now the top-tier influencers are demanding prices for their market value.
Influence has now become a commodity at a cost. Thus, small companies are opting for small and medium-sized influencers who work on narrower niches and popular enough to be influential. They remain in touch with their followers and yet not overloaded with sponsorship offers.
Micro-influencers often have a better engagement rate compared to the popular influencers. Micro-influencers with 30k followers had a 60% higher engagement rate while being 6.7x more cost-effective compared to higher-rated influencers.
UX as a key component digital marketing
Google algorithms such as Rankbrain and others are based largely on Artificial Intelligence (AI) and Natural Language Processing (NLP) ability. Thus, simple SEO will quickly become a matter of the past. The vape industry largely depends on organic SEO, so it is important for them to quickly adopt the latest vape marketing strategies.
A vape marketing agency needs to understand that practices such as modifying page metadata and simply adding more content to a page, though remain relevant, will no longer have the same impact they once had.
Thus, the UX of a site needs to be improved. If you are already having a website, find that does it need a redesign or not. You can start measuring the advanced UX signals in Google Analytics via the tag manager also.
Interactive Emails
Few may think that what is new in email marketing? It is there for long in the market. However, the basic remains the same with several new things that have been incorporated. Some recent statistics show that email marketing has a 3200% ROI until February 2019.
Gorgeous, pixel-perfect emails from a web designer’s portfolio are replacing the plain-text emails and newsletters.
In exchange for coupon codes or free samples, you can collect the emails in which you can use the latter for marketing purposes.
Targeting the Gen Z
Don’t forget the new consumer group, Gen Z. They are born in the new millennium and they’re thought process drastically differs from the earlier generation. They are now entering their twenties and turning into a powerful consumer group. You cannot overlook the fact that Generation Z will make up 40% of all consumers in 2020.
To target Gen Z, you need to style your content in an all different way which suits their tastes. While crafting planning the digital marketing strategies for gen Z, keep these following things in mind.
- Authenticity
- Privacy
- Diversity
- Sense of Humor
While planning the strategies with the vape marketing agency, keep these simple things in mind.
Are you ready for 2020?
If you have gone through the post in detail, you have probably found that the upcoming trends are more human. It looks that marketing strategies with a focus on developing personally customized experience provide better vape marketing solutions.
To sum up, it can only be said that the core of the digital marketing strategies is to provide customers what they want, when and where they want it.
