When dealing with e-commerce, every web programmer nowadays mostly prefer Magento as the platform to develop an ecommerce website. To understand this, you need to have an understanding on e-commerce and the term ‘Magento’.
E-commerce and Magento – An Introduction
Ecommerce is actually a business model which allows any business to conduct over the internet. It needs some applications with an internet connection. Ecommerce works round the clock and available to consumers across every corner on the globe. These features make ecommerce popular, advantageous, and efficient.
Magento is a programming (PHP) language, which is a written open-source, ecommerce design platform. The main objective of Magento platform is providing the store owners and proprietors with different methods through which they would be able to increase the user management on the website, generate higher revenue, improve and navigate the reach of their individual ecommerce website. It allows a business to sell products from their website to customers online, while at the same time provides an administrative interface, in which the business can manage customers, products, orders, and such other things.
Magento was released in the year 2008 and since its inception has soared to popularity to become the most preferred ecommerce platform. The recent introduction of Magento 2.0 has come with some out-of-the-box features and options, which contribute towards making the most user-friendly and the best option for an online portal. It comes with a pay-per-year EE (Enterprise Edition) and a free CE (Community Edition)- these features make Magento stand out from the other ecommerce platforms.
Why Programmers Prefer Ecommerce Platform In Magento?
Since its inception, Magento has successfully brought changes and improvements to make the ecommerce portals more user-friendly and navigable. The main objective of ecommerce platform is to reach for the needs of the client and obtain the same. Magento comes with an extended library, which makes it possible for the developers to add the required features in the ecommerce portal.
As Magento has an in-built support for currency and language, it can reach out to a greater market niche. People from different geographical locations are able to purchase from your online portal.
The platform also supports mobile data integration, making it possible for the buyers to use the application for shopping anywhere and anytime. Magento also comes with built-in SEO tools, which drives the search engine traffic to your website designs. This helps to improve your website ranking and enables it to make it to the top in the search engine results. Magento also makes the purchasing procedure quicker, making it beneficial for the customers. Placing the order and checking out becomes easier, with no need for separate billing for each product, with this platform.
Another unique feature of Magento is, it comes with cross-browser support. For this, your website can run on different devices and lets you enjoy two benefits – improving the search engine result ranking and gaining website access.
Most developers prefer Magento as their ecommerce platform, as being an open-source; it provides web application development services as well. Thus, Magento becomes the one-stop, fool-proof solution for your ecommerce business.