A picture is worth 1000 words and it’s science. Our brains are essentially giant image processors- studies show that 90 percent of the information transmitted to the brain is visual.
You can use the visual power to solve one of the biggest issues that occur in growth-driven organizations today-misalignment between marketing and sales.
Now, the rift between marketing and sales occurs because of lack of comprehension about each other’s work. The greatest tool in solving the type of disagreement is cold, and hard data.
This is where data visualization steps in. Tapping into your brain’s preference of images, you can create visual representation of data that will align your digital marketing services agency with accuracy and efficiency.
There are ways you can do marketing without Facebook and Google or any paid hemp oil ads.
What Is Data Visualization?
Data visualization gives us a clear idea of what the information means by giving it visual context through maps or graphs. This makes the data more natural for the human mind to comprehend and therefore makes it easier to identify trends, patterns, and outliers within large data sets.
What Are The Popular Types Of Data Visualization?
When it comes to creating unique images, the only limit is your imagination. Here are some common types. It includes bar graphs, pie charts, tables and more.
Bar Graphs
Bar graphs are simple. Think of your school days and science projects. Bar graphs may be horizontal and vertical, with each graph representing the values of every category.
Pie Charts
Pie charts consist of circles representing 100 percent of something, broken into slices of ratios or percentages. These are a great way to illustrate how various categories compare larger context.
Tables
Tables allow you to provide multiple data points and categories to help people understand the relationship among items. These are simple and useful.
What Are The Benefits Of Data Visualization?
Visuals are powerful addition to your presentations and articles. This is why seo services company use it to reach out to their target audience.
Our brains process images at a rapid speed. It includes visuals in your articles that not only breaks up the text and gives the reader something to look at, but also help them process the information fast.
Visuals are more than just laying down numbers. Data visualization is about presenting data in particular way to back up your claims or illustrate your points.
It is more than any table of statistics the reader has to figure out themselves. Data visualization gives you the chance to capture interest and get important stats in front of their eyes.
How To Track Success Of Your Data Visualization Elements?
The time and effort it takes to create visualization and work it into your content can pay off if it helps drive people to your goals, like readerships or leads.
Moreover, you will know how they were successful if you track the metrics of your social media management services.
Content Performance
When you start incorporating data visualization in your content, one of the easiest ways to track the success is seeing how well the content is doing. The most basic questions are: is the content with data visualization popular? Do those content get more shares and more readers?
Check The Data
One way to get going with your data is setting up a heat map tool. It can give you more data about how people behave on your page, such as how and where they click or scroll.
It is especially useful for landing pages where you are trying to convert people to sales.
Finally, data visualization can help you drive readership and more leads by engaging them from the start. People keep coming back to your website when they find quality content there. They are also likely to share it when they find it engaging and interesting.
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