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Posted by & filed under Digital Marketing, Law Firm Marketing, SEO.

Have you ever thought about why local SEO for law firms is important?

Or How do they prove to be helpful to someone searching for a law firm in his/her vicinity?

According to several studies and research, it has been demonstrated that clients typically value recommendations from family members, colleagues, friends, and other attorneys.

Yet, for those seeking legal advice, researching or finding them on the internet is becoming extremely relevant and popular amongst people nowadays.

It has been seen through many surveys that numbers as close as about 50% of people or prospective clients are inclined to search for a law firm in online search engines while or before choosing the one that best suits them.


What is local SEO? How does it work?

We all know more or less about SEO.

But what does it mean when the term says “local” SEO? Well, local SEO deals with organic local search results.

Google’s algorithm discovered that consumers looking for particular types of companies require results from their nearby surroundings after examining the behavior of users throughout trillions of searches. That is the sole reason why Google’s local search algorithm contains a distance component.

It is nothing but Google analyzing one’s search queries with respect to their location. This occurs even when the seeker does not mention a city name or the phrase “near me” in their query.

Localized information and local link popularity is certain ‘pull’ factors, so it’s important to create local landing pages for each of a business’s locations—especially if the company/ business has multiple locations—where one should include the business name and also details like address and phone, as well as optimize their titles, meta descriptions, tags, and follow SEO best practices.

What is local SEO for lawyers?

Local SEO is the area of search engine optimization that focuses on queries with local intent. Queries are the words that individuals type into Google to get answers to their questions.

Locals use these searches to find local products, services, and information. Consider how many times you’ve typed “gas station near me” or “restaurant near me.” All of these are regarded as local search engine queries.

Local queries can also be directed to specialized results, such as maps.

All of these factors might be critical for lawyers and legal firms that service a certain geographic area. Searches for local SEO for lawyers might range from “best income tax lawyers near me” to “lawyers Los Angeles” and an infinite number of options in between.

Thus it can be easily inferred that local SEO for law firms is a part of law firm digital marketing.

Why is local SEO important for law firms?

Since the law is considered to be a profession where specialization plays a vital role, it is very essential for law first to put themselves up and enhance their local online presence through local SEO or law firms SEO practices.

Because, when someone would be needing, say, an accident lawyer in their vicinity, all they have to do is search for ‘accident lawyer firms near me, or turn on the location of their phone while searching ‘accident law firms’.


Some local SEO tips to enhance a law firm’s online presence

Here are some of the tips regarding local SEO for law firms that would aid in enhancing a law firm’s online presence-

Positive reviews and feedback

Google’s local search ranking variables include a definite share of review signals. As a result, one must have to gather as much feedback from customers as possible in order to strengthen the client’s local SEO campaign. It’s not all about the quantity either. To rank higher than competitors, the reviews need to be more detailed and evaluations more favorable.

Client reviews assist Google in ranking a firm’s Business Profile listing higher up in the list of local search results. Why? Because Google wishes to provide high-quality results. If a company has lots of positive ratings, it indicates that it might be doing something well. As a result, Google will prioritize that firm above one with no customer ratings.

Incorporating an FAQ section

Questionnaire sections such as FAQs allow one to add more keywords to the client’s material. One may improve the search engine results by creating FAQs that address local keywords. Such inquiry assists businesses in focusing on a local, potentially valuable long-tail keyword. The phrase has the potential to deliver a large amount of relevant traffic to the client’s law practice website.

Optimization through GBP

Optimizing the client’s Google Business Profile (GBP) is a great way to get started with local SEO for lawyers. This profile increases the visibility of the client’s company.

GBP also improves client engagement by allowing the client to access a larger audience via maps and geographical searches. Furthermore, by responding to reviews, one can control the client’s law firm’s online reputation by building a Google Business Profile.

Hence, these are some of the ways in which local SEO for law firms proves to be helpful for a person seeking help, as well as to enhance the online presence of a law firm.

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