Featured Image

Posted by & filed under Ecommerce, Vape Marketing.

In today’ era, online reputation management has become the need for companies with an online presence.

The reason is simple as 65% of the people used to trust their online searching results about any product or company. Therefore, you can understand that when it comes to your vaping company what is the importance of the vape brand reputation.

It is estimated that more than 9 million people used to vape in the US. Therefore, you can understand the huge market. Most of these people buy the products on the internet or search for a local vape shop.


Additionally, 97% of buyers used to search the internet for finding a local business. Therefore, you can understand the importance of maintaining the online reputation of a local business.

It is late, but now several companies are understanding the importance of managing the online reputation. A recent founding states that 42% of the companies used to monitor the online reputation of the company on a daily basis.

But before we enter deeper into the reasons for hiring an online reputation management company for your vaping business, it is important to know what online reputation management is all about?

What Is Online Reputation Management?

While searching your business online what you see? Do you think that your product or company is being represented fairly?


Online reputation management is a way of taking control of the online conversation about your brand or company. It is a technique that helps people to find your material or product while searching.

The reason for online reputation management for your vaping company is to maintain the balance of vape brand reputation against the misleading trends. Remember that 97% of people used to read the online reviews before purchasing.

Nearly 80% of the damages comes when the customers find a mismatch among the buzz and reality.

Why Is Online Reputation Management Important?

Are you aware of the ban on the vaping in New York? Under the Clean Indoor Air Act, New York approved the ban on vaping. It can give your vaping business a negative impact.

While vaping has come as an alternative to smoking, but the recent ban on it may give a negative view of this. How it can affect vaping companies?

The vaping companies must focus on building vape marketing tactics that will counter with an overflow of negative articles related to vaping industry. They need a strong online reputation management strategy to deal with it.

How Does Online Reputation Management Work?

Vaping is considered as one of the best alternatives to smoking. However, in recent times, it has been seen that unfortunately vaping is being now associated with the real cigarette.

The reason is the recent regulation that treats the vaping the same as with smoking. Therefore, a negative impact is natural on the mind of people.

However, with proper online reputation management, the vaping companies can counter this. They can relay the message to the consumers that not only vaping is much better than smoking, but also help in help in quit the smoking.

How Hiring An Online Reputation Management Company Can Help Your Vaping Business?

Researches mentioned that nearly 67% of the consumers are influenced by what they read online. Therefore, it becomes important to manage what is there online about your company?

70% of companies prefer to use their in-house employees to manage their online reputation. It is a wastage of resource as the in-house employees are being hired for some other works.

Therefore, here are the benefits of hiring a professional online reputation management company.

benefits of Online reputation management

  • Build Your Trust And Credibility

The prime work of the online reputation companies is to give vape marketing solutions that work in favor of building trust and credibility of your business.

If you are being able to win the trust of the clients, it means you have won half of the war. Generally, after the purchase, the customer talks about it with the other people and share their experience.

A professional company can help you with this building review management.in case the customer has any issues, and it comes out on the internet, a professional reputation management company can help you to solve it.

Remember that once you start losing the confidence of the client, it becomes difficult to regain trust.

  • Showing Your Best Side

Let’s accept the fact that all the companies have some negative side. However, another fact is that one must try to cover the negative side and bring out the positive one in front of the clients.

With the help of good vape marketing tactics, an online reputation management company can help you in this.

Being a potential consumer, investor, corporation or a bank all will go through online to find about your business before signing the deal with you. Therefore, negative comments or reviews on the internet about your company can surely hamper your image in front of your consumers.

However, a professional ORM company will help you with improving your vape brand reputation.

  • Authoritative Image

When you are bang on the target in terms of earning the trust, and credibility, the consumers get accustomed to seeing your best side, automatically an authoritative image has been built.

With the help of incorporating a proper content marketing strategy, you can show useful content to your consumers and visitors. More than 93% of the people searches online never go beyond the first page of Google.

Good content will help you to be on the top of the search results which will also help your vaping business to be an authoritative figure.

  • Increased Sales Figure

It is the final result of hiring an online reputation management company. When everything is going in the right direction, it can only result in increasing your sales figure.

Earning revenue is the priority of any business, and the sales growth is the most noticeable section of having a proper online reputation management system. A clean image helps the sales team to close the deal.

Online review management will ensure that the negative will go down, and the consumers can only be able to see what you want them to see in order to ease their purchase process with you.

Concluding Words

Over in this post, you have gone through the reason behind hiring an online reputation management company for your vaping company. You have seen how an online reputation management company can provide you with the vape marketing solutions that can help in boosting your image and sales.

Please share the post with your friends if you like it. In case of any business query, please do contacts us.