The rise of numbers from 7 million vapers to 35 million vapers within a period of 7 years, only signify the increased of using vaping products as an alternative to smoking. Several other reasons are there that ensure the rapid growth of vaping market.
A recent study has shown that 21% of vapers are looking for an online store to buy their vaping products. It will grow further. Therefore, it is the high time of the vape owners or vape industry entrepreneur to venture for online vape store business.
Further, before knowing how to start a vape shop online or how to make a vaping eCommerce store, here are some more encouraging statics of vape market that will enlighten you about the prospect of having an online vape store.
As per a 2018 survey, 80 percent of U.S. Millennials aged between 22 to 37 years either vaped or used an e-cigarette, In comparison to 55 percent of Generation X consumers.
Few reports suggest that by 2025, the vape market will reach an estimation of 47.11 billion US dollars. A research found that vapers are ready to spend an estimated $8.9bn on open system e-cigarettes. Therefore, can you imagine how profitable is a vaping store business?
Therefore, within the next 5 minutes only, you will get to know about how to start an online vapor shop.
Here it goes.
Getting An Understanding Of The Vaping Industry
Before you start your journey for an online vaping store, you must be familiar with the vaping terminologies. Vaping is an industry-specific market where understanding vape products in details become important.
Here are some common vaping terminologies:
- E-liquids or E-juice
- E-cigarettes & Vape Pens
- Vape Mods and Tanks
- Rebuildable (RBA) Coils
- Vape pods
- Disposable pods
- Wick materials
Therefore, knowing these things are important. A statistic shows that 31.8% of products are bought from online stores.
Therefore, you can understand the scope of online vape store in the near future. Waiting will only incur a loss.
What Products You Can Sell Through An Online Store?
In an online store, you can sell almost all the things that you can sell through offline. Therefore, if you are already having a store you know what are the products that you can sell. However, in case you are new to the vaping industry, here is the line of products that you can sell online.
- Vape Pens
- Batteries for mods
- Replacement glass for tanks
- Covers for vaping devices
- Wires and cotton kits
Study the policies related to the vaping industry
Despite being one of the fastest growing markets, one of the biggest problems in the vaping industry is the regulations of the FDA.
Here is the FDA regulation:
“The U.S. Food and Drug Administration recently finalized a rule that extends its regulatory authority to all tobacco products, including E-cigarettes, cigars, and hookah and pipe tobacco, as part of its goal to improve public health.”
Since some of the e-juices contain minimal percentage nicotine, the FDA drops the whole category under the “tobacco products”. Even for those products which don’t contain nicotine, you need to take the permission of the government.
Here are the factors FDA look into:
- Product design
- Health risks
- Product appeal to users and non-users
Apart from these, there are several other state regulations in the US that a vape business owner has to take into consideration.
How To Get An Online Vaping Shop?
As of now, you got the full understanding of the vape market, vaping products, rules, and regulation related to vaping business.
If you think that you can manage these, then the next step is is vape ecommerce development. An estimation says that more than 9 million people used to vape in the US. It gives you enough reason to start an online vaping shop.
To start an online shop, you need to choose one of the following e-commerce platforms:
Several other platforms are there too. Among all these, Magento offers a free platform. Using Magento, you can save a good lot of money. Additionally, Magento e-commerce platform powers 29.89% of all online stores.
The support community is also huge. All these together make Magento a perfect platform for your vaping business.
How To Market Your Vape Shop?
Now, as your vaping store is ready, the next thing you need to know is the way to market your vaping store. Due to the ban on promoting tobacco products, you cannot market through popular channels like Google Ad.
There is nothing to get shattered about it. Several ways are there to promote your online vape store.
Here are some of the ways:
Organic SEO is still one of the best ways to market your online vaping store. If you can customize your website with proper keyword and content, it will come on the top of the search engines for the relevant keywords and key phrases.
There are nearly 2.38billion active monthly users on FB. Nearly 1.5 billion users daily log in to FB. Yet, similar to Google, you cannot do paid promotion over here. But it doesn’t stop you from creating a Facebook company page and connect with the community groups on Facebook.
Reddit has a forum for almost all users’ category. Therefore, the reviews in the Reddit community is not any less than any other platform.
There are more than 50 million channels with daily 30million daily views. YouTube can be a great platform for advertising your vaping products.
Marketing your products on Instagram can be beneficial. Several tricksters with millions of followers can do wonder to market your product.
Finally, expos. Every year at different places several expos take place where a big number of vapers used to gather around. Therefore, it can be a great place to promote your online vape store.
Therefore, over here you got a complete knowledge regarding setting your own vape shop. Knowing the market in deep can help you to make a profit out of even a stiff competition.
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If you need any help regarding opening your online vape store, please feel free to get in touch with us.