Among the dozens of available e-commerce platform, without a doubt, Magento is the most popular for building e-commerce websites. The reasons for the popularity are being discussed in this post.
Magento is voted as number 1 e-commerce system by the Internet Retailer B2B 300. Companies like Nike, Samsung, Ford, Omega Watches, Christian Louboutin, Bulgari, and others also use Magento. Do you know Magento e-commerce platform powers 29.89% of all online stores?
So, with the final decision to make your business online, you need to consider a few things. You must know the reasons why people are choosing Magento as their choice of platform.
Magento powers 1% of the internet. It might sound an insignificant number, right? But do you know there are 1.5 billion websites are there in total? Now imagine the number that Magento powers.
11% of the US-based websites use Magento as the preferred platform. However, the popularity of the Magento platform is rising in Western Europe, Russia, and other places also.
But why Magento has gained such huge popularity that most of the e-commerce site wants Magento as their backend platform?
It not only helps the store owner but gives a better user experience which is essential for the success of any e-commerce business.
Here are the top reasons for choosing Magento for your ecommerce website.
Owner’s & Developers Perspective
1. Built specially for Online Retail
One of the specific reasons for using Magento for your web development is that unlike WordPress or other, Magento is built sole by keeping the online e-commerce in mind.
The basic e-commerce needs like Inventory management, supplier management, advanced shipping as well as user dashboard are there in the Magento. Additionally, it allows the product bundling, newsletters, built-in cross-sell along with the CMS option.
Therefore, without a doubt, it can be said that Magento gives better users’ experience.
2. Open Source
Magento is an open source platform which makes it one of the preferred choices of the developers. Therefore, with the knowledge of Magento developing, anyone can use it for website development.
The Magento Community Edition (CE) is completely free. Therefore, you can install and use any of the Magento version.
A Magento expert can easily accelerate the performance of the Magento online store with new features and functionalities by developing or installing the Magento modules.
3. Top-notch features
Magento offers a huge number of features and extensions that developers and store owners can use. Some of the top features of concern are as follows
- It enables innovative filtered search option
- It allows role specific features
- Google website optimizer integration for A/B
- It allows managing multiple stores from one setting
- It allows multiple locations of the stores
Due to such innovative numbers of features, Magento stays ahead of its competitors.
4. Mobile friendly
More than 250,000 merchants worldwide use Magento. It is known to all that a huge number of searches are generated on mobile devices. Therefore, no matter whatever platform you use, it becomes important that your site must remain mobile compatible.
Magento intends to give a full responsive view and functionality that is more than desktop. It supports the HTML5 that surely increase the shopping experience. It automatically adjusts the image size and also allows the video.
With the increasing mobile search, having a platform which particularly intends for mobile use will help definitely in CRO (Conversion Rate Optimization).
5. Magento is SEO friendly
It is not about to have an e-commerce website only. To get the optimum result you need to appear on the search results for the relevant keywords. For this, you need a strong and organized SEO strategy.
Magento is an SEO friendly platform. It is developed by keeping advanced SEO in mind. Magento comes with an in-built digital marketing assistant.
Magento 2 has a drag-and-drop visual merchandising. It has features like SEO friendly URL structures, URL rewrite, tag, and description, etc. Magento allows Google and HTML sitemaps those help the bots to crawl the site and to make it appear on the top for the relevant queries.
Users’ Experience Perspective
6. Advanced Search Feature
Do you know that roughly 3.5 billion searches used to happen daily on Google? Imagine the numbers of data is being fetched each day to users. The new Magento 2 with the advanced search option presents the filtered data to the potential customers. No matter, where the store located physically.
Have you ever noticed that Google used to show the news in the browsers which you have searched earlier or similar to it? Therefore, it helps you to search for something that you are interested in.
Personalization becomes an important feature nowadays which is done with the help of tracking the behavior of potential buyers.
The innovative technologies of Magento 2 allow the users to see that they are interested in. With a better visualization of the products, you can only expect a better user experience of the visitors that will help you in increasing ROI.
Over here, the reasons for integrating Magento for your e-commerce web development has been discussed.
You read the benefits of using Magento as the platform of your e-commerce site and why you must use it for web development. It is expected that worldwide online e-commerce sales on Magento to grow to $224 billion by 2020.
What are your reasons for using Magento in building an e-commerce website? Please feel free to share your thought in the comment section. If you like the post please share it with your friends too.
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