Digital marketing trends change rapidly, and you cannot deny this. Every year brings new marketing strategies based on the user’s preference that you must identify and integrate into your business.
When you think of online searches, Google is ahead of all competition, being responsible for just 94% of total organic traffic and 96% of smartphone search traffic.
It makes getting your business on the first page of Google the most important thing for the success of digital marketing.
The best part is irrespective of your business size; when this comes to the Google search engine algorithm, only those who use the right techniques approved by Google get to see their website on the first page.
Let us check out some of these digital marketing trends 2021 to ensure the business websites get higher ranks on SERP.
Are you constantly trying to stay ahead of your competitors? Follow these trends and reach sky high.
1. Optimize Email Strategy
Email has been around for years, and it isn’t going anywhere. As per HubSpot, roughly 80 percent of marketers reported an increase in email engagement in the last year.
Email marketing has the highest ROI for small businesses. But that is possible when you have a well-crafted email with proper copy and message.
One of the most effective online marketing trends 2021 is the ability to segment email marketing strategy to match the customer base-for example.; marketers use the holiday season to offer incentives to the customers.
2. Use Video Marketing
Video has grown into a driving force for digital marketing, and the trend doesn’t seem to be going away. As per research, videos will account for about 82 percent of consumer internet traffic by 2021.
Branded and live videos are new trends in digital marketing currently, and people are continuing to find new ways to engage the audience with video-based content.
The best thing about live video is that the audience can be part of the conversation by calling in or commenting on live sessions, so it is a good tactic for audience engagement.
According to estimation, by 2021, live videos will account for 13% of video traffic, meaning it is a better strategy for businesses that think out of the box.
3. Create Impeccable Content
The content that you will put out will act as currency for the digital marketing landscape. While creating blogs and articles is suitable for traffic generating, writing content that informs the audience wouldn’t work.
More and more businesses are finding out the importance of engaging with the audience. Successful brands are also ready to use content that engages the audience with content that educates them.
4. Use Local Services Ads
Local Services Ads or LSAs are similar to Google Ads but are different when it comes to the effectiveness in promoting the products or services or increasing sales. In other words, LSAs are pay per lead ads that pop up at the top of Google search results. These are gaining importance and rolling out to small businesses too.
Finally, when you think of online marketing trends 2021, keeping the strategies simple is the key.