With more and more people spending time on the internet, businesses are leveraging the power of social media and paid ads to create proper impact digital marketing strategy.
However, there is only one issue; advertising is often costly, especially for small businesses. To keep down the costs and to retain customers, you can think of pay-per-click ads to get your brand a lot of users. It is time to upgrade offline store to online store since most businesses and customers are already online.
Moreover, about 45% of small businesses have already invested in pay-per-click (PPC) ads. As a business owner, your budget is extremely important. In turn, the majority of owners hesitate to try new digital marketing approaches. Recent reports suggest that businesses with over 50 employees are investing 74% in PPC ads.
Let us find out why so much hue and cry for PPC ads among businesses.
Why Should Your Business Use Pay Per Click Ads?Given the online advertising space, PPC is direct, and effective way to reach out to your customers. It has many benefits over SEO. Researches show that about 46% of clicks go to the top 3 paid ads in the Search Engine Results Page (SERP).
PPC Gets You Fast Results
PPC ads will send customers to the website within some hours of setting up a campaign. However, the best SEO services Los Angeles can take a couple of months.
It is best to leave the decision in the hands of the experts to decide what works best for your business- PPC or SEO. Also, SEO requires timely maintenance and attention to maintain those results.
Does PPC Allow Tracking Results?
PPC advertising companies give you the opportunity to track results and provide proper insights into the financial performance of your marketing campaign.
However, experienced companies offering SEO services Los Angeles can help you make the most from these results. They will help you utilize your budget properly and ensure you aren’t paying more per click than what you earn from leads.
PPC Provides Positive Financial Returns
In some cases, PPC advertising helps you achieve a positive financial return on the marketing spends. Click-through from pay per click converts at 1.5 times higher than any organic click. No doubt, it is challenging to get pay per click on your ads; however, if you have users that constantly leave your website, it will have a negative effect on your ROI.
You must qualify your potential customers through discounts or by mentioning the price to ensure they are ready to pay. Always remember to add that CTA or call to action at the end of every ad. Call to action doubles your chance a customer will stay on the website and buy products or services.
PPC Is Good For Advertisers
Advertisers often need different means to put across their message in front of the right audience looking for their product or service. As searchers resolve their queries through search engines, advertisers can measure the traffic quality that comes through search engine clicks.
Is PPC Marketing Right For Your Business?
You know by now that PPC advertising offers an opportunity to:
• Grow customer base- connect with searchers looking for your service or product, and respond to their needs by offering relevant search queries.
• Generate leads at lower costs- since pay-per-click marketing allows you to reach potential customers when they are looking to buy your service or product, it is a useful way to bring those customers to your site.
The fact is, PPC marketing can work with all kinds of businesses ready to upgrade offline store to online store.
Pay-per-click marketing can generate leads for product or service-based businesses build brand awareness and even drive traffic to your store.
Finally, there is no better source than PPC for businesses who are ready to spend money on services and products. SEO is where people find solutions when they have problems. If you use PPC for your business, then you can surely grow your customer base and business.
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