Hello, dear cannabis entrepreneur! Do you want to scale your business? It is possible with cannabis advertising. If you haven’t taken advantage of local SEO, you are not reaching out to many potential customers. Appropriate search engine optimization (SEO) can improve your online visibility significantly. But how do you do it?
The goal is to appear at the top of Google’s search results. In this blog post, we will discuss critical local SEO factors to give your business the edge over others in the locality. But firstly –
What is the Importance of Local SEO for Cannabis Businesses?
Local SEO strategies offer many benefits to local businesses with brick-and-mortar stores that customers can visit to buy products. But it does not mean it cannot perform similarly for your online store. In fact, using it effectively in online settings help draw people from far off.
Local SEO can help you in various ways. Your website will attain higher rankings than your usual placement in the local search engine results pages when searchers make specific queries relevant to your business. Thus, more people looking for cannabis products will discover your website.
One of the reasons you should implement local SEO is its low competition. You need not spend too much money to achieve better ranks and take the lead in the market. While your business escalates, you can gradually consider global campaigns.
How Does Local SEO Work?
You must know how local search engine optimization works to implement SEO strategies better and to be local seo specialist. You will need these.
Must Read: Your Friendly Email Marketing Guide for Cannabis Brands in 2023
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Keyword Research
Keyword research is essential to promote your website. Google, Bing, Yahoo, or whatever search engine you use uses advanced and complex algorithms to rank web pages. So, it is necessary to know what your prospects need. Whatever a potential customer types into the search bar or speaks into the voice search mike is integral to your ranking efforts.
Look for keywords with a high search demand and cannabis business relevance. If you choose highly competitive keywords, you will face difficulties using them to rank your business.
So, if you have recently launched your website, it will become complicated for you to compete with them using popular keywords. Frankly, you can forget about climbing the ranks and taking the top spot in the SERPs for a long time.
Search engines rank websites higher in the SERPs when relevant to a searcher’s location. Cannabis stores with multiple locations should have separate landing pages with target keywords for each area.
For instance, if you have two vape stores – one in LA and another in Chicago – you need to do local SEO Los Angeles and Chicago separately for each location and include keywords relevant to each location’s prospects.
Note: Research your main competitors. During keyword research, locate the keywords that your competitors are choosing. However, only knowing your competition will not be enough; you also should identify their strengths and weaknesses.
Must Read: Unveiling the Secrets of CBD Social Media Marketing: Strategies for Expanding Your Brand
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Create Your GMB Profile
Local SEO is highly reliant on Google My Business profiles. Claim yours and verify listings. Your Google Business Profile (GBP) is a beneficial tool enabling you to regulate your business presence on this search engine. It costs nothing to set it up.
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Improve Your Link-Building
Get competitive advantages with links. They are perfect for your local cannabis business website because they can help you boost SEO and online presence. Website traffic and sales rely on link building.
Among all local ranking elements associated with link metrics, the most important ones include Google reviews, referring IP addresses, photos with links to your website, and referring domains.
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Perform On-Page SEO
Apart from links, you should also optimize your website and improve it with on-page SEO. It means you should ensure establishing your website’s structure with relevant keywords throughout the content to help search engines understand your intent.
Website content is crucial because it contains your target keywords. You won’t be able to reach your potential customers without putting enough information and keywords about your products on the site. Remember to craft informative content to resolve your audience’s queries.
Choose long-tail keywords and insert them strategically into your GBP’s metadata and the website. If you have any location and landing pages, add them there too.
Conclusion
Local SEO strategies are integral to determining how your cannabis business ranks in search engines like Google, Bing, and Yahoo. Appropriate strategies mean good targeting. If you follow the above steps, you are highly likely to boost your ranking.
