Admit it; email marketing sounds outdated, doesn’t it? Who checks emails in this progressive world of WhatsApp, Facebook, and Instagram? Think again!
People still check emails. Even if you think you do not need it, once in a while, you visit your inbox for anything relevant.
Email is an effective marketing tool for advertising and staying connected with customers. It keeps them up-to-date on new products, offers, and other services.
Let us talk about the role of emails in the cannabis market. Creative cannabis email marketing is one of the most effective ways to promote this industry because cannabis marketing regulations prevent the usual marketing techniques.
Businesses run through many hassles in promoting their products, with mainstream methods like Google ads and social media prohibition on cannabis promotion. Reaching the target audience is overly complicated.
A thought-out email can have an influential effect on a business’s relationship with its customers. In this article, we explain some effective ways to leverage email marketing.
How Does Email Marketing Benefit Cannabis Businesses?
Cannabis has ways to go to get recognized in the mainstream world. So, it still has plenty of ground to cover. With cannabis email marketing, businesses can relay their brand message and distinctive qualities.
One of the best ways to build effective email marketing is to increase the awareness of your product’s benefits. It can create unmatched customer loyalty. Here are a few ways you can develop successful email marketing.
Step 1: Choose a Suitable Email Marketing Platform
Although an old marketing technique, emails can attract customers from different walks of life. Emailing attractive promotions and discounts to your existing newsletter subscribers and prospective customers is perfect for spreading the word and improving connections and customer retention rates.
Additionally, launching unique campaigns like customer referrals boosts activities and the likelihood of visitors returning to the website. Promote the advantages of using cannabis products to prospects through emails. It is always a way to educate prospects on using your products to boost their wellness regimen.
Step 2: Acquire Their Consent and Build Your Email List
Since most email service providers avoid association with cannabis brands, do not buy an email list from them. It can cause unnecessary damage. Instead, hire a professional digital marketing company to boost website traffic with a sound marketing strategy. Then, use opt-in or subscriber forms to grow your clientele.
Keep your form attractive and concise to deliver the advantages of subscribing to your emails. You can also implement an optional form in your emails to engage more audiences. For instance, it can contain information about your products to help ease stress-related issues.
Step 3: Send Emails Offering Genuine Support
Building trust with your customers through email can be daunting, even more so if the email contains misleading or poorly written content.
The general cannabis user is well-informed and critically analyzes products for the problems they claim to solve. So, if you use illustrations in your email, they should contain information related to your audience’s preferences. Dive into varied demands, shedding light on the distinctions and describing the most effective way to use your products.
Step 4: Segregate Your Audience
Despite the claims anti-cannabis groups make or consumers reporting various benefits of using these products, specific groups of people avoid them. So, it is likely that every person on your email list does not respond, irrespective of the offer.
So, offering suitable material to your audience is easier when you distribute your email list depending on their preferences and interests. Also, dividing your customers facilitates direct communication with them, improving your click-through rates.
For example, knowing the location of your customers will allow you to craft relevant copies and images they can connect with. Likewise, creative content will encourage recipients to open the mail.
A cannabis company without a business website is going nowhere. Focus on a holistic approach. You will need various things for overall success. If your business is on social media, you can use expert CBD SMO services for maximum impact. Having a flexible user design enables customer interactions and reviews.
We just touched the tip of the iceberg. When you have taken care of all the basic requirements, an email marketing campaign will have the maximum chance of bringing your cannabis business closer to success.