Digital marketing is a trend. Businesses and brands are making digital marketing their marketing strategy.
Traditional marketing strategies no longer dominate the market for successful marketing options.
A digital marketing service agency job is to launch their client’s brand to success by propelling it to the skies. Let’s check out the digital marketing trends we saw in 2021!
1. AI In Marketing
The #1 Digital Marketing Trend on our list is this. The world has been buzzing about the new wave of Artificial Intelligence that will take over every aspect of our lives in the future.
Little do we know; the change has already begun. 60 percent of internet users have already interacted with an AI chatbot for solving queries across multiple apps and websites.
We consume most of the content on our social media platforms using AIs to keep us engaged for longer!
This technology is so incredible that it is projected to be a $190 billion industry by 2025, and digital marketers have a huge opportunity to take advantage of it.
2. Augmented Reality
Wikipedia defines Augmented Reality as an interactive experience where objects that exist in the real world are enhanced by computer-generated perceptual information.
It consists of three basic features
- Combining the real and virtual worlds
- Interaction with real-time data
- 3D registration of real and virtual objects
In contrast to virtual reality, which gets everyone excited with grand sci-fi ideas, augmented reality is much more plausible from online digital marketing services perspective. According to experts, AR will continue to dominate the VR market.
3. Voice Search Optimization
A study by Review42 on voice search found that 55% of teenagers use voice search every day. The widespread adoption of voice search by a generation shows how popular it will become in the future.
There are a number of reasons why Voice Search, a feature we all received with our smartphones around 2014, is taking off in a big way this year. The first is the growing use of smart speakers.
20% of the households own a smart speaker such as Amazon Alexa or Google Home. The adoption of full voice search devices is a big indication of how people have begun to adapt to this new behavior.
4. Programmatic Advertising
Ad buying through software is known as programmatic ad buying.
The traditional method of buying ads involves human negotiation, requests for proposals, and quotes, whereas programmatic buying involves algorithms and machines.
AI is used to automate advertising so advertisers can target more specific audiences through programmatic advertising.
The automation increases conversions and lowers customer acquisition costs because it is quick and efficient.
5. User-Generated Content
People enjoy participating in activities, especially activities related to their favorite products or services.
User-Generated Content or UGC taps into this excitement of the customer and allows them to create something of their own with the product and share it with the world.
During UGC campaigns, customers of a product or service submit creative submissions based on the challenge or prompt provided by the company.
In comparison to normal promotional campaigns, UGC posts enjoy four times the click-through rate.
6. Automated & Personalised Email Marketing
Automated email marketing involves sending emails to your customers automatically based on triggers or schedules you set.
A digital marketing services agency has always relied on email as its most reliable channel. Email promotions can be a great way to let your customers know what your organization has accomplished or if there will be a sale in the near future.
Because of overuse of mass email tactics, most people have stopped responding to promotional emails.
A personalized email is a great way to get back your customers’ attention, and create a more engaged customer base.
7. YouTube Shorts
YouTube has recently added a feature called “Shorts”. The platform is similar to Instagram Reels, where you can create short video content of 15 seconds or less.
Taking advantage of today’s growing popularity of short-form video content, YouTube Shorts is a great opportunity for those who already have an audience on YouTube.
Now, you only need 15-second videos to grab the attention of your viewers.
8. Instagram Reels
Marketing & content creators were thrilled with Instagram Reels. Since TikTok was banned in some countries, reels have been the best replacement.
Reels are providing digital marketers with more than double the engagement rates as compared to normal videos.
Now that Instagram Reels offers insights, you can track your performance and analyze your work!
9. Geofencing (Location Based Marketing)
A geofencing system uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data in order to locate an application or other device.
Targeted online digital marketing services are triggered by this information, such as a text message, social media advertisement, email, or app notification.
When a mobile device crosses a geographic boundary, geofencing occurs.
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