Yes. You need CBD marketing.
The CBD industry is flourishing with the near recent legalization of CBD to some extent and an increasing number of people showing interest in CBD products. A recent publication by Business Insider shows that the industry could reach as high as $100 billion by 2030.
If you are a newcomer to the industry, planning a well-thought-out strategy can maximize your chances of success as a CBD business owner. We will guide you through, providing an effective way to place the bridge between your business and the peak of the market.
Assess Your Target Market
Who wants your products? The market is brimming with B2C and B2B businesses. Some must target both consumers and other businesses.
For instance, a transporter typically markets only to cultivators and retailers, whereas a retailer builds a brand that draws consumers. But if you are a processor and own a CBD license, your audience is both retailers and consumers.
However, what you offer matters not if you do not know your target customer. So, you have to identify a few things.
1. Who buys similar products?
2. Why are they buying them?
3. Where are they from?
4. How do they find these products or sellers?
5. Who brands are they buying from?
It might have sounded like a top-secret mission or an interrogation within closed walls, these questions are part of your market research. You must spend time in analytical research before you move to the next step.
Hone Your Brand Identity
The second step is to get potential clients to learn your brand name, recognize your logo, and fall for your product packaging.
With the knowledge in your arsenal from your market assessment, you will be ready to create your brand identity, which must be consistent in its imagery and message across all marketing channels.
A prospect or existing customer should immediately realize who they are buying from, whether at your store or website. Your brand identity is everything your customers think of when they think of your business. These elements are precisely what sets you apart!
Also Read: Can You Advertise CBD on Instagram?
Develop a Comprehensive Marketing Strategy
The CBD industry is niche. But its marketing concept is unique, complex, and only mastered by a few. Hiring a reputable hemp marketing agency becomes a viable option.
Federal and state regulations may obstruct your efforts when least expected. From what you say about your products to how you want to sell them, there are spikes in every corner. Hence, seeking professional assistance from those who understand how to maneuver these intricacies is absolute.
Now, the marketing strategy development step is filled with various other steps you must take. Step without which you will have a hard time moving forward in this digital world.
Search Engine Optimization
SEO improves your brand’s digital authority and makes it easier for prospects to find. You can incorporate several SEO techniques to attract organic search traffic from the Internet. Most of them could convert into sales. Promoting keyword-rich content through your website and social media channels is a viable method.
Often overlooked for being old-school, email marketing is an unmatched direct line of communication between you and targeted customers. It is direct and private and allows you to market your products without facing the problems other advertising channels may have in store.
Email marketing also serves as an effective way to build your community and stay connected with them, and eventually, build brand loyalty.
Social Media Marketing
Social media restrictions on CBD marketing are huge, but it isn’t impossible. Post educational content without making medical claims or directly promoting CBD to bypass the regulations.
Twitter and LinkedIn are known to be more CBD-friendly. You may not be able to sell your products through social media, but you definitely can connect with your customers.
Influencers are modern-day celebrities. With Instagram now being a hub for influencers, you have the world open to take your products to your prospective customers.
YouTube, Facebook, and Instagram offer effective ways to catapult your business and give it the boost it needs.
CBD marketing is tricky. You cannot help but get help from CBD specialists to promote your brand and market your products. Marketing is essential if you want your brand to be seen and heard. Otherwise, it just won’t cut it.