Do you want to perform effective branding for your cannabis business? Start with an appealing website design because your website will be your online storefront. It is what your customers see first before deciding whether they want to engage with it.
While web design is crucial, the need for compliance with rules and regulations is twice as critical. We will look at a few website design tips, especially for your cannabis business.
First, Does Your Cannabis Business Need a Website?
Every cannabis business needs its website. At TechiEvolve, we believe a business website is the first of all cannabis marketing strategies. Check out these reasons that scream the significance of an appropriate cannabis website design.
Establishes Your Credibility:
Too many cannabis businesses have entered the market and provide similar products at similar prices. A website is the first step to establishing your brand’s credibility in this saturated market.
A website is your company’s face. You will use it to interact with customers. The more engaging your website is, the more customers will come your way. It will raise customer interest and establish your credibility.
Website Compliance:
Don’t have a cannabis business license yet? A website is one of the several requirements for getting one. It tells the government they can monitor your operation and ensure you comply with all its applicable laws.
When you have a website, it is easy to abide by all advertising rules and regulations. Your state likely prohibits a cannabis business like yours from advertising on TV, radio, or newspapers. However, they may allow promoting your brand on cannabis websites only adults can access.
Attract Prospects:
A website is the best component of your business that you can use to attract prospective customers to expand your business. Give your company the advantages of higher rankings for multiple keywords and gain organic traffic using an SEO-optimized website.
Display Offers:
Your website is also perfect for highlighting special offers and discounts to customers and cannabis enthusiasts. Share product-related information, create campaigns and share deals and coupons with ease.
A cannabis-based website is perfect for customers unable to visit a physical store because of distance, privacy, or other issues. Users can maintain contact with your business through your website, which results in increased loyalty and repeat business.
Must read: Your Friendly Email Marketing Guide for Cannabis Brands in 2023
Now, What Are the Best Website Design Tips for Your Cannabis Business?
Keep a Minimalistic Homepage
The homepage is the titular screen of your online store. It is that section where you showcase what your website is all about.
What do you want your customers to know or think about your company? Insert those elements on the homepage. Since it is usually the first page a prospective customer will find, leave them no room for uncertainties.
However, remember that the urge to attract customers and tell them about your business can lead you to overload your homepage with excessive content. Avoid it. You must not confuse visitors. Keep the homepage uncluttered and easy to navigate,
When a homepage is simplistic, visitors can focus on the important details instead of getting confused and abandoning it. A minimalist design is one of the most crucial cannabis marketing strategies.
Use Soothing Color Schemes
Not everything is attractive. Bright or a blend of multiple colors will not attract most visitors. Since the availability of color schemes is many, it is easy to fall for complexities. You have to avoid overpowering the main elements of your website with dramatic colors.
Maintain a clean and simple background so that your CTA buttons, menus, and other design elements stand out and attract attention. A clever color selection is a plain white background. Although, black is the next best thing. The rest may be way overboard.
Follow a Simple and Intuitive Design
There are many jaw-dropping designs available on various websites that get your attention. Are you tempted to have something similar on yours? Maybe not. An interactive kids’ website design may not be what your cannabis business requires. There are easier ways to be attractive.
If you need to wow your visitors, keep your website free from pointless additions and excessive colors. Your content may be compelling but useless if visitors cannot quickly and easily locate what they want. Focus on easy browsing, quick page loading speeds and concise dialogue boxes highlighting just what they seek.
Final Words
Plenty goes into a cannabis website design. When you create your website, ensure your design is in-depth and business-accurate. For example, green menus on a white background are perfect for a cannabis business. Follow the mentioned tips to improve an existing website or design a fresh new one. If the possibilities overwhelm you, contact our experts. We will handle the rest for you.
Must read: 4 Ways to Do Local SEO for Cannabis Stores
